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...in Clichy, France, when he created his first hair dyer. He did all the work himself, including selling the product in his little store in the morning, delivery in the afternoon and production at night. Only in 1909, did he hire his first employee. Today, L’Oreal Paris is the world's leading cosmetic company, with 17 global brands and sales in 2005 of USD$33.8 billion. The French company has not only enjoyed a decade of double-digit growth but has pioneered new ground rules for staying on top in a fiercely competitive industry. L'Oreal's net profits rose 12% in 1998, to $768 million, while its stock has soared 900% in the '90s.
L'Oreal's success is proof that when done right, global branding can speed growth in mature consumer-products companies even when global markets themselves are shaky. Asia's economy is a mess, Latin America is tottery. Other worldwide marketers, such as Procter & Gamble Co., are suffering partly as a result. But L'Oreal is surging in markets stretching from China to Mexico. Its secret: conveying the allure of different cultures through its many products. Whether it's selling Italian elegance, New York street smarts, or French beauty through its brands, L'Oreal is reaching out to more people across a bigger range of incomes and cultures than just about any other beauty-products company in the world. That sets L'Oreal apart from one-note marketers such as Coca-Cola Co., which has just one brand to sell globally.
Global Presence:
It is available and marketed in North America – in every state and province in the United States and Canada, as well as South America. The countries where it is available in South America are: Argentina, Belize, Bolivia, Brazil, Chile, Columbia, Costa Rica, Cuba, Chile, Ecuador, El Salvador, French Guinea, Guatemala, Guyana, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Suriname, Uruguay and...
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