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BNET Business Dictionary
Customer
a purchaser of a product or service. A customer is a person or organization that purchases or obtains goods or services from other organizations such...
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Rediscovering Market Segmentation
Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
Tags: Marketing Research, Branding, Customer, Segment, Brand, Market-segmentation, Segmentation, Consumer, Marketing, Harvard Business Review, In Brief, Daniel Yankelovich, David Meer, Strategy, Market Segmentation
Articles 2008-05-06
Developing an Online Strategy
An increasing number...
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