Wellstar Convenient Care
...Management
& Quality in Health Care
Steve
December 5, 2006
Table of Contents
EXECUTIVE SUMMARY 2
VISION STATEMENT 3
MISSION STATEMENT 3
STRATEGIC PLAN 3
Model 4
Quality Care 4
The Patient Experience 4
Sound Fiscal and Risk Management with Profitable Alliances 5
BUDGET AND FINANCIAL PLAN 5
Assumptions and Goals 6
Dashboard to Success 6
Benefits to Payers 7
MARKETING PLAN 7
Customers and the Market 7
Strengths Weaknesses Opportunities Threats (SWOT) 8
Brand Strategy 8
Grand Opening 9
INFORMATION TECHNOLOGY PLAN 9
Electronic Medical Records (EMR) 10
Web Site Development 11
Billing and Collections 12
OPERATIONS PLAN 12
Staffing 12
Equipment and Supplies 14
Streamline Patient and Process Flow 15
Patient Flow 15
QUALITY MONITORING AND OUTCOMES 16
Patient Satisfaction 16
Clinical Processes and Outcomes 17
Process Improvement 18
APPENDIX 20
Cleverly model 20
Doctors (providers) currently in Powder Springs 21
Patient Processes Flow Chart 22
Facilities Diagram 23
Estimated Start-Up Costs 24
Equipment and Supplies 25
Cash Flow Forecast 32
Break Even Analysis 34
REFERENCES 35
EXECUTIVE SUMMARY
The WellStar Convenient Care Group (WCCG) specializes in urgent care centers combined with a family practice center. The urgent care component provides unscheduled care to people who need to see a doctor immediately while the family care component schedules patients for regular, planned needs such as physicals, immunizations, disease management, and medication monitoring.
We plan to open centers where we discover a high level of need, little competition, and reliable payers. Our first site is Powder Springs Georgia, a growing suburban area in the Atlanta MSA. Currently Powder Springs does not have an urgent care facility and has a high percentage of wage earners.
WCCG emphasizes quality health care and convenience for...
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