Wallmart
...new markets of South Africa and Australia by using its established retail knowledge capital and expertise.
This strategy is recommended because Wal-Mart is:
Facing increasing competition in local markets where already established
Loosing market share in these new territories due to increasing presence of suppliers (from China and India) in these emerging markets
Not maximizing potential and new revenue from access to these new markets
Not leveraging access to new goods and product raw materials
The priorities are to:
Conduct feasibility study and due diligence in recommended regions to establish mode of entry
Mobilize resources for entry
Execute entry to plan
Timeframes: 1.5 years
Budget: 350 Million USD
FIRST STAGE: CASE ANALYSIS
1) Identify the issues/problems
The following issues and potential problems have been identified:
- Managing and coordination across a multinational organization
- Competitive pressures of emerging companies, countries and territories (such as China, India, Russia, African states)
- Retention of market share and/or customer share of wallet
- Store and product branding protection and standardization
- Innovation and cross-region pollination of new systems, methods and techniques
- Knowledge management retention and development of personnel within regions
- Leveraging of executive and business intelligence systems for easier decision making
- Integration of multiple systems and technologies while maintaining technology as a core competitive differentiator
- Management of large asset and property base
- Growth and creation of presence in emerging countries including risk analysis systems
- Staff retention schemes and people management strategic issues
- Acquisition and purchasing policy for entry into new countries
- Customization and tailoring of products to meet the customs and...
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