The Wallace Group
...December 2005
Table of contents
About the company
..pg 4
Objectives and mission
.
pg 6
Capital requirement
..
..
.
pg 6
Location and layout
..pg 7
Marketing plan
.
.
..pg 8
Competition
.
.
pg 11
The product
.
.pg 13
Price
..
..
.pg 14
promotion
..
.
pg 15
SWOT analysis
..pg 16
Management and operations
.
..
pg 20.
Finances
.
.
...pg 24.
Balance sheet
..
.
..pg 28
EXECUTIVE SUMMARY:
Kofe lounge is a specialty or exclusive coffee shop, that aims to provide customers with good quality
This feasibility report is intended to provide useful information, and is prepared regarding the opening of a new coffee shop in an already established and also bringing to light important steps relating to the starting up of a new business.
The report discusses the advantages of launching a new business in the coffee market. The projected and actual income statement analysis helps us in determining the future profitability of the started business. This report explores the opportunities in the market for the launching of a coffee shop and examines how these opportunities can be exploited by following proper steps in staring of a new business.
TYPE AND COMPANY OWNERSHIP:
The purposed business is a sole proprietorship and thus has unlimited liability to the proprietor. It is owned and managed by Ms. Rabia Asif, who has 2 years of experience in restaurant business.
NAME AND NATURE OF THE BUSINESS:
The name of the...
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