The Vermont Teddy Bear Co., Challenges Facing A New Ceo
...WEIGHTED SCORE COMMENTS
OPPORTUNITIES
Bear Grams 2.0 5.0 1.0 Best Seller w/Instant Delivery
Distribution Methods .10 4.0 .40 Direct Market Strategy
Outsourcing Offshore .15 2.8 .42 To Cut Costs
Expansion to New Markets .05 1.5 .075 To develop over seas
Technological Advances .05 2.5 .125 Internet Distribution Method
THREATS
Disney-Patents/Logos/Trade-marks ..10 2.0 .20 Pooh-Grams
Competitors (flowers, gifts, collectibles) .15 2.0 .30 Variety offered by Competitors
Products & Services .10 2.0 .20 Costly & Expensive
Seasonal Market Demand of Product .10 3.0 .3 Sales high only on special occasions and holidays
TOTAL SCORES 1.00 3.02
I NTERNAL FACTOR ANALYSIS SUMMARY
FOR VERMONT TEDDY BEAR COMPANY
INTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE COMMENTS
STRENGTHS
Quality Product .10 4.2 .42 Catalog increases Sales
Close Retail Stores .10 3.0 .30 To cut losses
Effective Packing/Shipping System Change .05 5.0 .25 Decrease damage to Product, Air-filled Bags
Employee Training & Loyalty .10 4.0 .40 Dedicated and motivated workers
Shelbourne Factory Store .10 3.7 .37 Products for purchase and factory tours
WEAKNESSES
Insufficient Management Cover .20 1.5 .30 Numerous CEO changes
Financial Position .15 1.5 .225
High Debt
Customer Service .05 2.0 .10 Guarantee for LifeCostly
Decreasing Market share Prices .05 .20 .10 Five Years of Falling Stock Prices
Working Capital/ Loans on Shares .10 4.0 .40 To establish a working line of credit and working capital
TOTAL SCORES 1.00 2.84
After reading Case 22, The Vermont Teddy Bear Co., Inc.: Challenges Facing a new CEO" I produced both an EFAS (external factors analysis summary) table and an IFAS (internal factors analysis summary) table. Next I will describe the environmental and internal scanning processes....
View Full Essay
