Venetian Ices
...to find out if their products will be able to sell to the teenage market segment, they are especially keen to market their products at Dartmouth Community College.
I am planning to research the following parts:
• Similar products in the market.
• Aims and Objectives of the company.
• Why the 5 P’s, product, price, packaging, place and promotion, apply to Venetian Ices.
• Create a questionnaire to establish student’s views on Venetian Ices products.
• Find out the parents and staff’s views on Venetian Ices products
• Find out about regulations that could restrict or effect sales.
Contents
Page
1 Introduction
2 Contents
3 Finding Similar and Suitable Products
4 Aims and Objectives
6 The Marketing Mix - Product
8 The Marketing Mix - Price
9 The Marketing Mix - Place
11 The Marketing Mix - Promotions
13 The Marketing Mix – Packaging
15 Conclusion
Finding Similar and Suitable Products
Product Picture Why this product?
Mini Milk ice cream pops – chocolate, strawberry and vanilla.
• Easy to eat
• Not too much litter
• Cheap
• Popular with target market segment
Cornetto ice cream cone - strawberry
• Easy to eat
• Not too much litter
• Cheap
• Various choices of flavours
Solero ice cream – exotic, orange fresh and red fruit
• Easy to eat
• Not too much litter
• Cheap
Calippo ice lolly – lemon and lime, orange and strawberry
• Not too much litter
• Cheap
Feast - chocolate
• Easy to eat
• Not too much litter
• Cheap
• Popular with target market segment
Mini Twisters – lemon and lime
• Easy to eat
• Not too much litter
• Cheap
Funny Foot – strawberry and vanilla
• Easy to eat
• Not too much litter
• Cheap
Big Milks
• Easy to eat
• Not too much litter
• Cheap
Aims and Objectives
Four main aims and objectives:
1. To breakeven and make a profit.
2. Provide quality goods/products...
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