Ubs Ag - Company Overview
...General Introduction to the Company 3
Company Background 3
UBS’s Client Profile 5
Global Wealth Management & Business Banking Client Profile 5
UBS Investment Bank Client Profile 7
UBS Global Asset Management Client Profile 8
UBS’ Performance Objectives 9
Performance Objective: Quality of Products and Service at UBS AG 10
Performance Objective: Product Design at UBS AG 11
Performance Objective: Cost Efficiency at UBS AG 15
Conclusion & Recommendations 18
Bibliography 19
General Introduction to the Company
UBS AG is a diversified global financial services company, with its main headquarters in Basel & Zürich, Switzerland. It is the world's largest manager of private wealth assets (Financial Times Online, 2008) the world's biggest manager of other people's money" (The Economist, 2007) and is also the second-largest bank in Europe, by both market capitalisation and profitability.
UBS's global business groups are Private Banking, Investment Banking, and Asset Management. Additionally, UBS is one of the leading providers of retail banking and commercial banking services in Switzerland. “Overall invested assets are 3.265 trillion Swiss francs (CHF), shareholders' equity is 47.850 billion CHF and market capitalization is 151.203 billion CHF by end of 2Q 2007.” (UBS AG, 2005)
Company Background
UBS has its roots as a Swiss Bank, originating in 1747, when its first branch was established in the Swiss region of Valposchiavo. However, the three core components of the company date back to the second half of the nineteenth century. Union Bank of Switzerland, Swiss Bank Corporation, and Paine Webber or their predecessors were all founded in the 1860s and 1870s.
Modern UBS was formed through a merger of the Union Bank of Switzerland and the Swiss Bank Corporation in June 1998. Although the merged company's new name was originally supposed to be...
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