Toy Retailing In India
...Table of Content:
1. Introduction 4
2. Problem Definition 4
3. Review of Literature 5
4. Research Gap Analysis 7
5. Problem objective 7
6. Data to be Used 8
7. Research Design 8
Type of research 8
Methodology 8
Primary Survey 8
Experiential Survey 8
Data Collection Method 9
Secondary Sources 9
8. Toy Industry In India: 9
Toys and Games 9
About Hamleys: History: 14
More about the store: 15
Different Products At Hamleys: 16
Other Attractions In Hamleys: 16
About Reliance Retail: 16
About the Joint venture: 17
9. Data Analysis and Interpretation 20
10. Findings of Experiential survey: 35
11. Factors under consideration when choosing a store location: 36
12. Final location suggestions : 36
13. Annexure: 38
Questionnaire: 38
14. References 42
Introduction
Reliance Retail has tied up with the British toy retailer Hamleys Group to set up a nationwide network of exclusive toy stores. Under the exclusive franchise agreement, Reliance Retail will invest for setting up the network while Hamleys will bring in its expertise on designing stores, training staff and developing its private labels. Reliance Retail will pay royalty to the British company for 20 years.
The company plans to set up 20 stores in seven years across India. This includes two flagship stores of nearly 25,000 sq ft, one each in Mumbai and New Delhi. The regional stores will come up in Bangalore, Hyderabad, Pune, Chennai and Kolkata. Reliance is preparing to launch multiple standalone Hamleys stores, but will also expand the toy shop through the shop-in-shop format.
Reliance Retail targets sales of Rs 900 crore from this business. The Rs 2,500-crore Indian toy industry is dominated by unorganised players and is growing at 25% per annum. Almost 20% of the market share...
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