Tata
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Tata Group of Industries 1
National Culture of India 2
Tata's Corporate Culture 3
Indian Business Environment 4
Company Profile 6
Entry into South Africa 8
Economy of South Africa 10
Investing in South Africa 11
Automotive Industry in South Africa 12
Market Share in India 13
Market Share in South Africa 14
Comparative Competitor Analysis 15
SWOT: Tata 17
Ford Motor Company 20
SWOT: Ford 21
Conclusions and Recommendations 23
Executive Summary
This written project is an analysis of the international business expansion of Tata Motors, and its ability to maintain its growth in the global market. This study has lasted over two months and will conclude with this formal paper written for the MBA 602 course. This report has the information required to conduct an analysis of the company, the markets, the industry, its competitors, and give recommendations for Tata's future.
As a group, it is recommended that Tata Motors continue its operation in South Africa and attempt the same strategy in other potential markets around the world. Tata has already mastered its domestic market and has gained a large market share in other countries in a short period of time. Tata now operates in foreign countries such as Pakistan, Russia, Korea, and China and it should continue to expand its business to other potential markets. Tata has recently entered into alliances with competitors such as Fiat and Daewoo, making it easier to enter new markets. The operation is already established and customers are aware of its brand, Tata is responsible for marketing and selling the product, while gaining access to design technology and an increased bottom line. Tata has been in business for many years and is continuing...
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