Tata Teleservices
...-Industry 4
Value added services in India: Snapshot 4
Marketing Plan 5
Pricing 7
Sales tactics 7
Advertising & Promotion 7
Distribution 7
Future services to look for: Tata Teleservices 8
GPS Service 8
BVC: Buy Via Cell 9
Social Networking 10
Mobilize Finance 11
Associations with different Websites & Channels 12
Telephonic Trading (Via SMS) 13
Call blocks 14
Emergency – Zero balance Calls 15
CONCLUSION 16
EXHIBITS 17
Overview of Telecom Industry
The Indian Telecom market is going through a very dynamic phase with lots of mergers and acquisitions happening around. The major players have been in constantly reinventing their services to hedge the shifts in their market share.
Initially three major private players – the erstwhile Hutchison Telecom, Bharti, and Idea Cellular − emerged in the battlefield. The entry of the state-owned enterprises –BSNL and MTNL – as mobile operators saw BSNL, in particular, emerge as a major contender to these private players. And finally we have seen the arrival of Reliance and Tata Indicom come into the CDMA market, although now Reliance is coming in the GSM in a big way. The release of the spectrum to the players has intensified the contest amongst these.
However for the mobile subscribers it has been a joy ride with more and more value added services being dished to them at minimum prices. The price wars of the operators have left the Indian consumer satiated and this has resulted in increasing of the mobile consumer base in India. The mobile sector has grown from around 10 million subscribers in 2002 to 150 million by the start of 2007. Whilst GSM technology still dominates the mobile market, CDMA has quickly grabbed an almost 30% share. The mobile industry should continue to boom.
Market Overview
The telecom market of India had seen annual growth in excess of 100% for a number of years in...
View Full Essay
