Stuhr
...2
Definitions 3
Target Group 3
Report Structure 3
Research Methods 4
Critique 5
Chapter 2 5 Data Analysis 5 Questionnaire Analysis 5 Interview Analysis 9
Chapter 3 11 Service Concept 11
Chapter 4 13
Market Segment 13
Chapter 5 17
The Service Delivery System 17
Personnel 17
Job Characteristic Model 18
Herzberg's Motivational & Hygiene Theory 21
Clients 25
Satisfaction Model 25
Service Process Matrix 26
Technology and Support 27
Chapter 6 29
Culture and Philosophy 29
Mission and Vision 29
The Four Values of Stuhr 29
Stuhr's Management 30
Five Irreplaceable Foundations of Good Management 31
Chapter 7 34
Image 34
Determinants of Image 36
Brand Equity Pyramid 37
Chapter 8 40
The Competitors of Stuhr 40
The Levels of Competition 40
Competitive Advantages 42
7 P's of Stuhr 43
7 P's of Gun-Britt 44
7 P's of ChaChaCha 45
Competitive Analysis 47
Conclusion of the Competitive analysis 49
Conclusion 50
Critique 51
Bibliography
Appendix
Chapter 1
Stuhr
Introduction:
People are searching for ways to stress their personality, be different and be visible. Image has become a big part of everybody's life today. We are not an exception, since we are a group of five beauty conscious ladies. That is one of the main factors, which led us to choosing a company in a beauty providing area. Stuhr is our selected company. (Company profile- appendix page 1). It is a chain of hairdressing saloons oriented towards trendy look for both man and woman. For...
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