Study On P And G
...maker, and James Gamble, a soap maker, formed the company known as Procter & Gamble in 1837. The two men, immigrants from England and Ireland respectively, who had settled earlier in Cincinnati, might never have met had they not married sisters, Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. On October 31, 1837, as a result of Alexander Norris' suggestion, a new enterprise was born: Procter & Gamble. Procter & Gamble Co. is a global corporation based in Cincinnati, Ohio that manufactures a wide range of consumer goods. The company has annual revenue of $55.4 billion and employs 106,000 employees. Procter and Gamble has two main sectors which are P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. In the Hygiene and Health care sector they have two Strategic Business Units they are Feminine Care and Health Care. In the Home Products sector they have three SBU’s which are Fabric Care, Hair Care and Baby Care.
Ariel
Ariel is the world’s leading detergent and epitomizes ‘stain removal’. Introduced in India in 1991, Ariel has continuously led other detergents in product innovation. It was the first to bring the ‘compact detergent’ technology in India; the enzyme technology for superior and safe stain-removing power; the proprietary ‘smart eyes’ technology which helps detect and remove stains better than any other detergent; and now for the first time superior cleaning in a choice of fragrances. Over the years, the brand has enjoyed endorsement from celebrities such as actress & social worker Shabana Azmi, Begum of Pataudi, successful actress and homemaker of the Pataudi family Sharmila Tagore, TV’s most popular ‘saas-bahu’ duo Smriti Iraani and Apara Mehta, and lakhs of homemakers in India. Ariel comes under the Fabric Care Unit. Ariel has two types of detergents the Ariel Front-O-Mat and the Ariel 2...
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