Stratigic Management - Airline
...1.1 History ……………………………………………………………………….. 4
1.2 Introduction…………………………………………………………………… 5, 6, 7
2. Vision & Mission
2.1 Vision Statement…………………………………………………………….. 8
2.2 Mission Statement…………………………………………………………… 9
3. PESTEL Analysis
3.1 Political…….………………..………………………….………………….......10
3.2 Environment…………………………………………..………………............11
3.3 Social…………………………………………………..…………..………......12
3.4 Technology…………………………………………………………………….13
3.5 Economic………………………………………………………………………14
3.6 Legal factor…………………………………………………………………….14
4. SWOT Analysis
4.1 Internal Audit………………..……………………………………………….. 15
4.1.1 Strengths & Weaknesses…………………………………………………… 15
4.2 External Audit………………………………………………………………… 16
4.2.1 Opportunities & Threats…………………………………………………….. 16
Table of SWOT Matrix………………………………………………………………17
5. TOWS Matrix………………………………………………………………………. 18, 19
6. Competitive Profile Matrix………………………………………………………….20, 21
7. Grand Strategy Matrix………………………………………………………………22
8. Boston Consulting Group (BCG) Matrix……………………………………….... 23, 24
9. Intensive Strategies, Integration and Diversification Strategies………………. 25 - 28
10. Porter’s Five Factors……………………………………………………………... 29 - 33
11. Conclusion ……………………………………………………………………….. 34
12. References……………………………………………………………………….. 35, 36
Executive Summary
In today’s market, the growth in tourism and hospitality industry is extremely fast, and competitive. It has become an important part in a country’s economy and growth. Tourism is vital for all the countries, as it could generate an enormous amount of jobs and income through the consumption of goods and services by the tourist.
The service industries provides services such as transportation-airlines, cruise ships, taxis, buses and trains; accommodation such as hotels, lodges and entertainment venues like casinos, restaurants, bars and other...
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