Strategic Marketing Plan
...Product Profile
...............................................................................................4
Business Review
.............................................................................................................6
Key Issues/Key Learnings
.....................................................................................9
Planning Conclusions
..................................................................................................11
Marketing Strategy & Objectives
.
..................................................................16
Key Strategic Marketing Initiatives................
.
..18
Marketing Programs
.
.
.....22 Calendar of Events
.......................................................................................25
Brand Economics.........................................
...
.26
Risks..................................................................................................................................27
Financials
..$$
References
.....28
Appendix A - J
.......................................................................................................29-37
Executive Summary
Montreal VIP currently offers an unlimited variety of services, ranging from writing business proposals to organizing fundraising events, to strip clubs outings for the guys / girls. Although this gives them great versatility to serve almost everyone for almost any type of event, it has impacted them financially resulting in a decrease of net income before taxes by $17,500 from 2005 to 2006). Therefore, Montreal VIP must redefine its target market and service offerings if it wishes to increase its profitability and ensure its place within this industry....
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