Standard Chartered
...of Business Administration Program of Jahangirnagar University. Each student has to work on a research project over the period of Internship Program. The assigned project for my Internship Program is "Strategies for Standard Chartered Bank in Retaining Credit Cardholders: An Analysis". The project has been assigned by the organization's supervisor and approved by the faculty supervisor. It has been completed during the organizational attachment period in Standard Chartered Bank from May 02, 2005 to July 31,2005.
1.2 Objective of the Study:
1.2.1 General Objective:
The general objective of preparing this report is to fulfill the requirement of Internship Program as well as completion the BBA Program through gaining the practical job experience and view the application of theoretical knowledge in the real life.
1.2.2 Project Objective:
The broad project objective is to draw some strategies for Standard Chartered Bank, which helps to retain the rapidly growing customer volume.
In order to reach the broad objective, some specific research objectives are identified. These are as follows:
To identify the reason behind the closing attitude of the credit card holders
To provide an overview of the existing product and services offered by Standard Chartered Bank.
1.3 Significance of the Study:
With the global slow down in the face of rising competition, the customers faced with an increasing array of financial products and services and expecting more from providers in terms of customize offerings, value, ease of access and personalized services. As a result, retaining customers and minimizing shake are both major concern for financial service institution.
At present, Standard Chartered Bank is operating in the country with huge number of credit cards holders. But the current trend of the credit card indicates a rising rivalry among the...
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