Service Marketing-Pizza Hut
...Prakash Submitted By: Pallavi (07BS2758)
Table of Contents
Company Profile ……………………………………………………………………….02
Industry profile…………………………………………………………………………10
Major competitors profile……………………………………………………….……13
Literature review……………………………………………………………………….20
Marketing Mix Analysis………………………………………………………………..23
Marketing Mix Of Competitors……………………………………………………….29
Pizza Hut Competitive Advantage……………………………………………………32
Restaurant Management/ job description…………………………………………39
Present promotion and Pricing strategies…………………………………………41
Trend Spotting…………………………………………………………………………..43
Government Regulations in Fast Food Industry…………………………………...45
Existing Marketing Strategies………………………………………………………….51
Recommendations……………………………………………………………………..55
Company profile
Company History: Pizza Hut Inc
Incorporated:1959
Pizza Hut Inc. is the largest pizza restaurant company in the world in terms of both the number of outlets and the percentage of market share that it holds. A subsidiary of PepsiCo, Inc., the company oversees more than 11,000 pizza restaurants and delivery outlets in 90 countries worldwide. In October 1997, the company expected to become a subsidiary of Tricon Global Restaurants, Inc., formed from the spin-off of PepsiCo's restaurant holdings.
Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor--then a rarity--they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas, the Carneys and Bender opened the first Pizza Hut restaurant; on...
View Full Essay
