Scope And Plax Case Study
...and James Gamble, a soapmaker, formed the company known as Procter & Gamble in 1837.
Procter & Gamble Co is a Fortune 500, American global corporation based in Cincinnati, Ohio, that manufactures a wide range of consumer goods. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list (as of 2007). P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation.
According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list. P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
The company markets it brands over more than 140 countries in the world. The company introduced theme selves in there official website is as below – “Three billion times a day, P&G brands touch the lives of people around the world. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual and doing what's right for the long-term”.
The companies’ objective is to provide branded product & services of superior quality & Value that improve the lives of the world’s consumers. As a result consumer will reward us with leadership, sales, profit & value creation allowing our people our share holders & the communities in which we live & work to prosper. The company wants to achieve their goal by continuing innovation, strategic planning & the continuous pursuit of excellence in everything we do.
Product
P&G has five operating division organized by product category. Each division had its own brand management, sales, finance, and product development & operation line management group. The company values their employees & honors their...
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