School Of Hard Knocks Why Some People Have An Edge
...fail? Micheal
Gerber reveals the answers in this book. Accordingly, the
future of small businesses revolve in only three
philosophies: the e-myth (entrepreneurial myth), the
turn-key revolution, and the business development process. The E-mythThe e-myth, or the entrepreneurial myth, evolved from one
very fatal assumption-- that the success of every business
is simply achieved by summing up the following: an
entrepreneur's desire to own a business plus the certain
amount of capital he puts in plus the knowing the amount
of targeted profit. Little did the entrepreneurs know that this assumption
spell DISASTER rather than SUCCESS. Entrepreneurs need
to learn to focus more on the business?he people
involved in it and the phases it normally undergoes.
Knowledge on these can save small businesses from
experiencing entrepreneurial seizure? stage wherein an
entrepreneur goes through feeling of exhilaration,
exhaustion, and despair. Small businesses basically consist of three main
characters namely: the technician (the doer and builder),
the manager (the planner), and the entrepreneur (the
dreamer, visionary). Moreover, small businesses have
different life phases. These are: infancy (the
technician's phase); adolescence (getting some help
phase); beyond the comfort zone; and, maturity and the
entrepreneurial perspective. The Turn-key RevolutionAs implied by the term itself, Turn-key Revolution
speaks of the distinct transformations on the way
businesses are managed and should be managed. One very
prominent example is the introduction of McDonalds
the idea of business format franchise to the business
world. The business format franchise has...
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