Safe Haven For Pregnant Teens
...Fax: 123-456-7890
Email:Jaiden29@Hotmail.com
Web Site:
Lynn S. Jeffries
Table of Contents
EXECUTIVE SUMMARY 4
MARKETING OBJECTIVES 4
PRODUCTS OR SERVICES 4
PROJECTED OUTCOMES 5
SITUATION ANALYSIS 5
COMPANY ANALYSIS/INTERNAL ANALYSIS 6
TECHNOLOGICAL COMPETENCY/EXPERTISE 7
MACRO-LEVEL MARKET (INDUSTRY) ANALYSIS 7
PRODUCT/SERVICE ANALYSIS 7
MARKET SEGMENTS 8
MAJOR COMPETITORS/PARTICIPANTS 9
PROJECTED MARKET GROWTH/MARKET SHARE OBJECTIVES 9
EXTERNAL ANALYSIS 10
CURRENT OPPORTUNITIES 10
POTENTIAL FUTURE OPPORTUNITIES 10
ENVIRONMENTAL THREATS 11
COMPETITIVE THREATS 11
TECHNOLOGICAL THREATS 11
MARKETING RESEARCH 12
PRIMARY RESEARCH 12
SECONDARY RESEARCH 12
CONSUMER ANALYSIS 13
CUSTOMER PROFILE 13
CONTINUOUS CONSUMER MONITORING AND RESEARCH 13
TARGET MARKET(S) AND PROFILE(S) 14
MARKETING AND PROMOTION/ADVERTISING OBJECTIVES 14
MARKETING OBJECTIVES 14
PROMOTION/ADVERTISING OBJECTIVES 15
BRANDING CONCEPTS/OBJECTIVES 15
CREATING A BRAND IMAGE 15
PRODUCT, PRICE AND DISTRIBUTION STRATEGIES 16
PRODUCT DESCRIPTIONS AND PRODUCT/SERVICE MIX STRATEGIES 16
PRICING STRATEGIES 16
DISTRIBUTION STRATEGIES 17
SALES PROJECTIONS 17
MARKETING BUDGETS 17
BUDGETING LIMITATIONS AND ASSUMPTIONS 17
RETURN GOALS 18
OBJECTIVE AND TASKS 18
E-COMMERCE/INTERNET MARKETING STRATEGY (OPTIONAL) 18
E-COMMERCE INFRASTRUCTURE 19
E-COMMERCE OBJECTIVES 19
WEBSITE CONTENT 19
ADVERTISING 19
ADVERTISING STRATEGY 20
ADVERTISING EXECUTION 20
SALES PROMOTION 20
INTERNET SALES PROMOTION STRATEGY (OPTIONAL) 20
TRADITIONAL MEDIA STRATEGY 21
CHANNEL STRATEGIES: PUSH AND PULL 21
PUBLIC RELATIONS 21
INTERNET PUBLIC RELATIONS STRATEGIES 21
TRADITIONAL MEDIA PUBLIC RELATIONS STRATEGIES 21
IMPLEMENTATION AND CONTROL 21
APPENDIX 22
Executive Summary
- Safe Haven for Pregnant Teens is an adult-supervised supportive home for pregnant teens. Our...
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