Saby
...5. Store Design 4
5.1 The exterior 4
5.2 The interior 5
5.3 Atmospherics 7
5.3.1 Large furnitures 8
5.3.2 Home accessories 9
6. Positioning of the company 10
6.1 Product Differentiation 10
6.2 Service and personality augmentation 11
6.3 Price leadership 11
7. Operation Design 11
7.1 Store size and Space Allocation 12
7.2 Personnel 12
7.3 Store Maintenance and renovations 13
7.4 Energy management 13
7.5 Store Security 14
7.6 Insurance 15
7.7 Risk Assessment 15
8. Merchandising Strategy 16
8.1 Product Assortment 16
8.2 Branding 17
9. Supply Chain Management 18
9.1 Factory, Warehouse, and Distribution Centre 18
9.2 Transportation 19
10. Links and the cohesion between Operations, Merchandising and Supply Chain management 19
References 23
1. Introduction
The house ware is the necessities for every house. Moreover, with special designed and self-branded house ware products or living groceries can not only create a comfortable living environment, but also improve the living quality. It is a benefit in every way. However, most of the house ware and groceries need to be placed regularly, which often costs fortune to do so. Such a store provides well designed product with affordable price. I put more focus on mainly to groups of customers, one is students, and another is the landlords.
2. Retail format
This store is adapted in the multiple retailer format, there is a central headquarter, which is responsible for all the producing and distribution of all the products. Under headquarter, there are two formats of retailer, one is store-base which adapts with specialist stores format. Another is non store-based which adapts with internet retailing. First form is that retail sales own a shop front, the store can also be sat smaller sector in the department store or in the hypermarket. Second, for those customers who have no time to look around...
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