Reliance Marketing Plan For Australia Part-2
...of Reliance Communications 1
3. Market Segmentation 2
4. Selecting Target Market 2
5. Positioning 3
6. Marketing Mix 4
6.1 Product 4
6.2 Place 5
6.3 Price 5
6.4 Promotion 6
7. Implementation Plan 7
7.1 Cost Budget for Tactics 7
7.2 Revenue Budget from these Tactics 7
8. Control and Measurement 8
Appendices 9
References 14
Executive Summary
Reliance Communications plan to enter the Australian telecom market with its mobile phone network services. The main goal of Reliance will be to capture at least 30% of the telecom market within the 10-year period.
Reliance’s demographic is mainly youth and students as the service Reliance is launching is designed keeping and targeting this segment in mind. The main aim of Reliance will be to provide a service at a low price with high quality.
Reliance will advertise the service in local and university papers and television with a large amount of billboard advertising. All the advertising will be done keeping I mind the youth. The report mainly focuses on the marketing mix strategy Reliance will use to position its product i.e. mobile phone operator service in the Australian market and how will it target its customer.
1. A brief Introduction about Reliance
Reliance Communications is India’s top telecommunication company owned by Anil Dhirubhai Ambani Group. Reliance Communications became India's largest private sector information and Communications Company, with over 40 million subscribers. There are over 33,000 employees and the total revenue of the company is over US $ 6.1 Billion. The company ranks among the top 3 communications company in India. At present, Reliance Communications GSM cellular services are available in 340 towns within its eight-circle footprint. Reliance's CDMA services are available in 19 states and cover about 65% of the country, state...
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