Recruitment
...meetings with international institutional investors. The CEO was scheduled to speak at the investor conference at the New York offices of CAIB Investmentbank AG, which hosted the conference. For both men this was the first time they appeared in front of an audience of portfolio investors, and they were looking forward to acquainting the world with Telecominvest and the post-crisis business environment in Russia in October 1998. The CFO was also eager to make sure that his new boss understood the importance of these meetings and saw how different they were from industry and hardware supplier-oriented events.
When introduced to an international equity analyst from one of the leading investment companies, the CEO of Telecominvest was disappointed to learn that the analyst had never heard of Telecominvest and its business before. Having spoken at international industry and supplier conferences almost on a monthly basis and having made extensive connections among Western European telcos, the CEO was bewildered with his discovery. A leading telecom player in the northwest Russia and St. Petersburg in particular and a relatively small private company, it was completely unknown in the universe of emerging markets financial investors. Clearly, whatever the CEO and the company board had in plans for Telecominvest, they had a long way ahead of them .
Introduction
Telecominvest is a holding company with investments in telecommunication businesses in North-west Russia. Backed by its influential shareholders, St. Petersburg telephone Network, St.Petersburg Long Distance and International Telephone Company and First National Holding S.A. a Luxembourg affiliate of Commerzbank A.G. of Germany, the company developed rapidly, creating and occupying niches in most lucrative segments of telecommunications industry. At the end of...
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