The Problems Of Change Are More Pressing For Today’S Organisations Than They Were For The Less Flexible Mass Producers Of Yesterday.’
...3. Mass Producers of yesterday 9
4. What might organisations do to
overcome the problems of change? 11
5. An example : Asda’s organisation
change by Archie Norman 14
Introduction
Change is generally triggered by an opportunity or threat arising within or outside of the organisation and businesses. In personal terms it is around an individual. Change is about fitting yourself within the environment around you.
There are many impacting forces on organisations and businesses to introduce change in today’s world such as: globalisation, privatisation, mergers and acquisitions, movement of labour towards less economic locations, revolutionary advances in technology, empowering consumers together with changes in demand and competition, Government policies, Quality and Standards.
Different organisations will react to these forces in different ways and introduce changes appropriate to the size of the operation, nature of business and existing culture.
It is the increased pressure, the competition and the business environment (Newton, 2003, p.428; Ellis, 1998, p.231) that decision on new strategy or change is not a choice but an obligation. The driving forces require the organisations to an inevitable change.
In this context the organisations need to have a look at their purpose. This purpose evaluation process will help them to decide which changes, whether strategic or operational, that will help their survival and growth.
The need for change would have existed even in the mass producing of yesterday in different context to today. The hierarchical and control management process style then meant that organisations were more focused on productivity than change of culture or people.
Yesterday’s mass producing was not faced with today’s competition and the demands of the consumer therefore was not an issue that pressured...
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