Problem Solution: Global Communications
...cross roads in the world of telecommunications and has put together a two part strategic plan. The strategic plan includes a plan to realize growth with the introduction of two new services to their small business and consumer customers in both long distance and local markets across the country. Aggressive marketing on an international level is also included in the strategic plan with the goal of turning Global Communications into a true global resource. However, this aggressive approach also includes outsourcing sales employees to India and Ireland in response to customer demands of more technically sophisticated salespeople.
The stakeholders involved are not on the same page hindering Global Communications from progressing forward to implement the strategic plan. They are facing a personal barrier regarding the bonds of trust with the Union, "the level of interpersonal trust between people can either be a barrier or enabler of effective communication. Communication is more likely to be distorted when people do not trust each other" (Kinicki & Kreitner, 2003, p. 525). The personal barrier lies with the Union due to lack of communication with the liaison about the intentions included in the strategic plan and outsourcing coupled with a decision to give up 20% of employee benefits not long before the pro-posed strategic plan and lay offs. The breakdown of this relationship will have a vast impact on the reputation of the company's employee relations policies and will affect the ability of Global Communications to retain current employees and to acquire new employees as they grow to become a global resource.
The relationship breakdown between Global Communications and the Union has also placed Global Communications at risk of engaging in reactive management, "a reactive manager is always dealing with the most urgent problem and putting out fires. Decisions...
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