A Primer On Developing An E-Business Strategy
...on the Internet 1-3
· E-Business versus E-Commerce is there a difference
· The basics revisited
· The WWW and the changes in the environment of business
· Some E-Business statistics
Chapter 2
Is E-business for me? 4-9
· Some reasons for going online
· Brick and mortar versus click and mortar
Chapter 3
Preparing the online business 10-12
· Developing an E-business plan
Chapter 4
The Basics of E-Business Design 13-17
· Personalizing a Web site
· Basic rules in developing Web sites
Chapter 5
Marketing Strategies on the WWW 18-21
· Virtual societies
· Virtual society from a strategic perspective
· Need for localization
· Promoting your E-business
Chapter 6
Customer Relationship Management 22-24
· CRM Defined
· Why is CRM important
· CRM in the WWW environment
Chapter 7
Financial Transactions on the WWW 25-28
· Methods of financial settlement
· Financial transactions on the WWW- The issue
References 29
Glossary of Terms 30-31
2
Chapter 1
Doing Business on the Internet
E-Business versus E-commerce is there a difference?
The term E-business was initially crafted in a thematic campaign by IBM in 1997 and
subsequently defined as “a secure, flexible, and integrated approach to delivering
differentiated business value by combining the systems and processes that run core
business operations with the simplicity and reach made possible by Internet technology”
(http://www.ibm.com). Prior to the offering of this definition, the term E-business and E-
commerce were often referred to interchangeably. The offering of this formal definition
marked the coming of age of the adoption of the Internet and its technology to go beyond
the function of E-commerce and encompass other functionalities such as e-marketing, e-
franchising, e-mailing and many more. In a nutshell, E-business...
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