Pr For Celebrities
...image isn't everything. It's the only thing (Freydkin, 2004, p. 1)." The author of this article takes a look at certain celebrities who have been through rough times of late. She suggests ways in which these celebrities can repair their image. The celebrities mentioned were Janet Jackson, Michael Jackson, Ben Affleck, and Jennifer Lopez. Janet Jackson disappeared from the public eye after her breast flashing incident during the Super Bowl halftime show but she did make an appearance on the David Letterman show. At late night show Janet Jackson said that it was not planned and the incident was simply a wardrobe malfunction. Publicist Maureen wishes she would make light of the situation instead of just saying the same line over and over about the incident. She suggests that if she makes an attempt to laugh about it then the public could see that she wants to move on with her career. Then she talks about Michael Jackson, who was previously mentioned in my last article review. She believes that Michael Jackson played the political card when he met with Congress and received praise for helping in the fight against AIDS in Africa. Everyone knows about the nasty breakup between Affleck and Lopez, but how did it affect their career? Well it did not help when they released a movie together, (Gigli) which was a huge flop and was attacked constantly by the media. Since then both of them have been attempting to refurbish their images. The author believes out of the two Ben Affleck has done the better job, going back to his "down home, denim-wearing guy next door" look that made him first appeal to the public. Plus, he is willing to laugh and joke about his busted relationship. On the other side Lopez is trying to downplay her diva status and make as many appearances as possible. Maureen Orth believes that Jennifer Lopez, "should pull a Madonna and have a family to soften...
View Full Essay
