Pr Campagin
...Some Dudes Fry sauce is the delicious alternative to ketchup and has been popular in the Western region as a tasty addition to hamburger and sandwich spreads along with a dipping sauce for a variety of foods. To introduce our creamy fry sauce and expand the recognition of our delectable sauce, Some Dudes has teamed up with the White Castle restaurants, the popular burger joint, located in the eastern region of the United States.
Some Dude's would like to use a direct approach to introduce the company further into the marketplace by teaming up with the White Castle restaurants and introducing bag in a box' which is placed directly inside a stainless steel dispenser for easy clean up and would be placed alongside other condiments.
Tent style advertising will be introduced into the White Castle restaurants, which is a cleaver inexpensive way to display information that will contain information about how to contact Some Dude's directly, the website address, phone number, also notices about upcoming promotional activities and contests.
An aggressive mail campaign will be a creative way to promote the partnership between Some Dudes and White Castle restaurants. The mail campaign will send advertising and mail coupons to consumers within a 5-mile radius of local stores and targeted fast food restaurants. This will increase our visibility and pinpoint selected group of customer while also inviting patrons to the White Castle restaurants.
The last PR approach will enhance the Some Dudes/ White Castle website by providing online brochures and electronic newsletters to give potential customers an inside view of what our company is all about. Visitors coming to our site will see company history, company events, annual reports, press releases, and emails from satisfied customers. The website will also list all upcoming promotions and sweepstakes events....
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