Photo Plan
...of the Business
Company Location
History
Growth and Financial Objectives
Manager Information
3.0: Market Analysis
Summary
Analysis of the Industry
Target Market/Customer Profile
Competition
4.0: Service Offering
Summary
Uniqueness
Description
Competitive Comparison
5.0: Marketing Plan
Customer creation and retention
Pricing
Positioning
Delivery
Promotion
6.0: Financial Plan and Analysis
7.0: Cost Assumptions
1.0 Executive Summary
Lifetime Memories Photography is a small business that provides photography services (with a focus on weddings) to clients looking for high quality, fair price, and great service.
Lifetime Memories is organized as a sole proprietorship, with Mike ______ as the owner and sole employee. He does all the photography for the events as well as taking reservations, purchasing equipment, and doing the business? books.
Mike ______ will be contributing his own capital to the business for start-up costs, and has secured financing from several other sources, but will still need $10,000 in start-up costs.
This business will be run from Leicester MA..
To start, Lifetime Memories marketing plan will focus on advertising in local areas like Worcester, Auburn, Shrewsbury and other surrounding towns. The advertising will emphasize the company?s lower price, its quality, and its high value to people who need event photography done, such as wedding planners and birthday party organizers.
There are several competitors in the local area that will be targeted, but these competitors, being better established and having retail locations, will charge more than Lifetime Memories plans on charging. There is an opportunity to enter the market and succeed where these other competitors are lacking, this mainly being low price and a guaranteed high quality,...
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