Opening Auntie Anne's In Italy Proposal
...a. Letter of Transmittal
b. Table of Contents
c. List of Illustrations
d. Executive Summary
2. Introduction
3. Background Information
a. Auntie Anne’s Company Profile
b. Italy Country Profile
i. Social Customs
ii. Family Life
iii. Value Systems
iv. Economic Institutions
v. Political Patterns
vi. Class Structure
vii. Religious and Folk Beliefs
viii. Housing, Food, and Clothing
4. Corporate Consultation
5. Summary of Findings
6. References
1.c. List of Illustrations
I. Charts and Graphs
a. Auntie Anne’s Pretzel Sales (1989-2005)
b. Religion in Italy
c. Italian Cities with 300,000+ Residents
II. Images
a. Map of Italy
b. Euro Coins and Bills (currency of Italy)
c. Auntie Anne’s Pretzels
1.d. Executive Summary
An Italian monk created the first pretzel in the seventeenth century. Thousands of years later a group of Germans brought these twisting scraps of dough to Pennsylvania. Since its creation in 1989, Auntie Anne’s has become a multimillion dollar company grossing an estimated $168 million in 1999 and it was time to expand internationally. It is the goal of this report to complete the circle and bring Auntie Anne’s pretzels, the finest in the world, back to the birthplace of pretzels.
2. INTRODUCTION
The purpose of this report is to determine the feasibility of opening successful Auntie Anne’s franchises in Italy. The first step of the process of determining the actual feasibility of an Auntie Anne’s franchising opportunity in Italy was to examine Italy and determine if an Auntie Anne’s would really work. It was determined that the main factors that needed to be researched were: social customs; family life; housing,...
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