Online Jewelers-Blunile
...World’s Largest Online Diamond Retailer
Company Background
Blue Nile was incorporated as a Delaware corporation on March 18, 1999 as RockShop.com, Inc. On May 21, 1999, the Company purchased certain assets of Williams & Son, Inc., a Seattle jeweler, including a website established by that business. In June 1999, changed name to Internet Diamonds, Inc. In November 1999, launched the Blue Nile brand and changed the name to Blue Nile, Inc. Blue Nile is a leading online retailer of diamonds and fine jewelry that offers an exceptional customer experience including substantial education, guidance, and value and have successfully built Blue Nile into a premium brand. Corporate offices are located in Seattle, Washington.
An evaluation of the competitive force facing Blue Nile and other online jewelers
Global Market of Diamond and Jewelry,
In 2006-2007, America has market share 50% of global market for diamond and also have positive trend then the retail market was intensely competitive. This force has pros and cons for online jewelry.
Major United State retailers of jewelry are general retailer and specialty retailer. Specialty retailers were reducing the branch store and access to online market using brick and mortar strategy that effect to online jewelers. General retailers also were attractive by margin of jewelry and suppose to be complex store which able to fulfill customers demand.
Retailer of Jewelry Company
General retailer - Wal-Mart
- Sears
Specialty retailer
(Brick and mortar) - Zale
- Tiffany
specialty retailer
(Click only/online) - Blue Nile
- JamesAllen
- Whiteflash
Economic downturns
Economic problem in America, have dominate to the world economic, also direct impact with online jewelry
Technology and Innovation
Online jewelers are retail e-commerce which all transactions occur on the internet (sale, business...
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