North West Airlines
...it has suffered more than its share of bad luck over the past few years. Indeed, a significant increase in oil prices, terrorism and bankruptcies are only a few of the problems that have prevented a number of American airlines from remaining afloat financially. In fact, up to the present time, the situation has deteriorated to the extent that only one airline declares itself to be financially profitable in the United States (South West Airlines).
The present research aims to uncover the problems encountered in the airline industry on the part of day-to-day employees through the study of a well-known airline, North West Airlines. North West Airlines (henceforth referred to as NWA), based in the Twin Cities, currently has a Montreal office with over 45 employees. An in-depth study of the working conditions at NWA has revealed various issues that the airline will have to address in order to recover from a recent bankruptcy filing if it is to be assured a successful future. The following paper will offer an overview of the key concerns of the Montreal NWA office, that is, absenteeism, motivation, staff turnover and diversity. It will show how these problems stem from current NWA policies, and how they can be rectified through changes and improvements in the company’s guidelines and rules of action.
Company Profile
Colonel Lewis Brittin founded North West Airlines in 1926 under the name of North West Airways. It originally provided services geared towards mail delivery for the U.S Post Office Department between its founding city and Chicago, Illinois. The following year, NWA embarked on a new enterprise, that of passenger service. While the flights were initially limited to the United States, NWA opened up a new international route to Winnipeg in 1928 and became the first airline to offer services to Asia, in 1947, with routes to Tokyo and Shanghai. NWA was...
View Full Essay
