Nonfood Retail Consumers-Case Study Panataloon
...sold at Pantaloons store, Lucknow include Fashion Jewellery, Deodorants, Perfumes, Ladies Handbags, Mobile Purses, Cosmetics, Sunglasses, Watches, Brushes/Hair bands. All the brands present under each type of product mentioned above, form the Non-apparels category at Pantaloons store, Lucknow.Blue Sky, Fashion Jewellery and Wellness are three main categories of Non-apparels at Pantaloons store, Lucknow.Data is analysed from 19th May 2008 to 8th July 2008 in form of pivot table. Bar charts and pie charts are formed from pivot table and questionnaires filled by customers at Pantaloons store, Lucknow respectively. Sqaure feet return analysis and percentage contribution of Non- Aps have also been calculated from 19th May to 8th July 2008.Tables on Actual Business Plan (ABP) 2007-2008 – Achievement and Karmayudh targets are fomed and analyzed.
CONTENTS
SERIAL NO. PARTICULARS PAGE NO.
1. Introduction 1
2. Methodology 11
3. Result & Findings 12
4. Data Analysis 15
5. Limitations 23
6. Recommendations 23
7. Conclusion 24
8. Annexure 25
INTRODUCTION
RETAIL IN INDIA
Retailing in India is growing at the rate of about 18-20 per cent per annum. As part of its strategy to gradually open it up to foreign competition, the government is also in the process of increasing foreign direct investment in the retail sector. At the same time, the urban consumer is becoming more discerning and demanding as far as the lifestyle is concerned. Urban Indian household income and purchasing power are also on the rise. Under such circumstances, the success of organized retailing in India mainly depends on delivery of services through quality improvements. In service organizations, customer-perceived service quality is considered as one of the key determinants of business performance. So far, in the Indian context, there is a dearth of tested instruments...
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