Nike
...6
3. Nike, the community and the workers 7
4. The marketing strategy of Nike 9
5. Accounts analysis 11
6. SWOT analysis 13
6.1. Conclusions on the SWOT analysis 15
7. Estimation 16
8. Conclusion 17
9. Notes 17
10. Bibliography 17
The end 17
1. Introduction
In this assignment are going to work with Nike and describe the history of the firm. To begin our analysis we will analyse whether the company is earning its money in respect to good working ethics. Furthermore we will analyse the company's financial situation and also what the ideas, behind its marketing strategy, and how it accomplishes to integrate them in their marketing. Then, trough a SWOT-Analysis, we will find the strength and weaknesses, which the company currently is meeting.
2. History
In this first part of our assignment, we would like to set out the history of Nike. A story, that is totally unreal and tells us how businesses have to be run. This is the story of Nike.
(http://www.geocities.com/Colosseum/Loge/5141/history.html) In 1957 two special people met at the University of Oregon in Eugene, America's running citadel. (http://www.nike.com/nikebiz/nikebiz.jhtml)One of them was Bill Bowerman, a coach at the University of Oregon. He built a fantastic track and field program at his beloved university, and taught his athletes to seek the competitive advantage everywhere in their bodies, their passion and their gear. The other person was Phil Knight, who was a University of Oregon accounting student and a middle-distance runner under the above-mentioned Bowerman. Their relationship was only the beginning of a remarkable career together. (http://xroads.virginia.edu/¨CLASS/am483_97/project/hincker/nikhist.html) Wise men may say that the company emanated from two sources: Bowerman's quest for lighter, durable racing shoes for his athletes, and Knight's search for a way to...
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