New Product Development
...P’Poo
2. Company Background ---------------------------------------------------------------------- Nuttida
3. Opportunities Identification
• Company Analysis --------------------------------------------------------------------- Nuttida
o Underutilization
o New Resource
• Consumer Analysis -------------------------------------------------------------------- P’Poo
o External Mandate
• Competitor Analysis ------------------------------------------------------------------ P’Vor
4. Concept Generation
• Concept Statement -------------------------------------------------------------------- Nuttida
• Model Determinant Gap Map ------------------------------------------------------- Nuttida
• Scenario Analysis ถ้ารายงานหน้าไม่ครบจะกลับมาดูอีกครั้งหนึ่ง
5. Concept Evaluation
• Concept Testing ----------------------------------------------------------------------Nut-Male
• The A-T-A-R Model ------------------------------------------------------------------Vor&Tee
• Sale Forecasting -----------------------------------------------------------------------P’Vor
• Cumulative Expenditure Curve ------------------------------------------------------Nut Male
• Potholes ----------------------------------------------------------------------Beer
6. Product protocol ---------------------------------------------------------------------------- P’Tee
• Target Market ------------------------------------------------------------------------- P’Tee
• Product Positioning -------------------------------------------------------------------P’Tee
• Product Attribute --------------------------------------------------------------------- Nut male
7. Conclusion
• Decision and Recommendation
8. Appendix
Executive Summary
Company Background...
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