New Product Development
...2. Introduction .................................................................................................................04
3. Product Development Overview .................................................................................05
3.1 Need for continual Product Development.......................................................05
3.2 NPD Process…………………………………………………………………06
3.3 Types of New Products ....................................................................................12
3.4 Product Development Strategies......................................................................13
3.5 Integrated Product Development……………………………………………..19
3.6 Latest Trends in NPD........................................................................................26
4. Cadbury Case Study & Analysis..................................................................................27
5. Bibliography ................................................................................................................30
EXECUTIVE SUMMARY
If the world was stable and all supplies could just adequately satisfy all demand levels, corporations would have no need to compete with each other in the marketplace. Firms also would have no need to monitor and understand what has changed in the marketplace and what works well in business strategies in order to respond to such changes. But in reality, the profit seeking organizations function in dynamic environments not stable ones, in order to gain profit satisfy stakeholders and even survive in extremely competitive business environment.
Both internal and competitive environments in which the firms operate evolve over time. In response, management strategies must also change over time so that the firms can remain effective and competitive through the changing...
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