Netflix
...Statement 2
Company Profile: Netflix, Inc. 3
Industry Profile: Video Tape and Disc Rental 4
INTERNAL ENVIRONMENT ANALYSIS 8
Resources 8
Capabilities 11
Core Competencies and Distinctive Competencies 14
Value Chain Analysis 17
Weighted Competitive Strength Assessment 30
SWOT Analysis 33
REFERENCES 34
APPENDIX 36
Team Evaluation Form 37
Company Images Montage
INTRODUCTION
Purpose Statement
The purpose of this report is to analyze the internal environment of Netflix, Inc., within the Video Tape and Disc Rental industry. To begin this appraisal, the report will examine Netflix's:
Resources;
Capabilities;
Core Competencies; and
Distinctive Competencies.
The report will then probe further into Neflix's internal state of affairs by conducting:
A Value Chain Analysis;
Weighted Competitive Strength Assessment; and a
SWOT Analysis
The industry's top players are Blockbuster, Inc.; Hastings Entertainment; Movie Gallery, Inc; and Neflix, Inc. There are, however, nearly two dozen other sizeable competitors, with some being more direct than others, including (Hoover's, 2006). The main rivals in the industry are rushing to catch the next wave in home entertainment: movie downloads [over the Internet]. For example, Netflix plans to offer movie downloads starting in January 2007, according to corporate communications director, Steve Swasey. The service has been in the works for some time. Netflix plans to set aside up to $10 million for the project this year. Company executives have planned to officially announce the launch at the end-of-year earnings call (Holahan, 2006).
On September 12, 2006, Apple was expected to unveil a movie component to its iTunes store, which already dominates the...
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