Net Bug
...- David Ogilvy
History of the Organization
Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City. David Ogilvy launched Ogilvy Benson & Mather in New York in 1928 with the financial backing of two British agencies: Mather & Crowther and S.H. Benson.
S.H. Benson dates back to 1893. The Mather name had been prominent in London advertising since 1850. David's older brother, Francis was Managing Director of Mather & Crowther and he considered it a small triumph to start a British-owned agency on American soil. He attributed much of the success to the genius of his brother, David Ogilvy.
Starting with no clients in 1928, Ogilvy has since grown into a worldwide enterprise. Now the Company operates 497 offices in 125 countries around the world and employs approximately 1,600 professionals
In 1965, Ogilvy, Benson & Mather merged with Mather & Crowther to form a public company, Ogilvy & Mather International.
By 1970, Ogilvy & Mather had 30 offices in 14 countries.
In 1971, Ogilvy & Mather bought out Benson, thereby acquiring holdings in Asia Pacific under the Ogilvy, Benson & Mather name. This included India.
In 1989, The Ogilvy Group became part of Martin Sorrell's WPP Group PLC, world's second largest communications network. Ogilvy is a part of the WPP group; one of the world's leading communications services groups.
Short brief about WPP
Wire and plastic products Plc. was founded in 1971, making wire-shopping baskets. Sir Martin Sorrell takes stake in Wire and Plastic Products Plc, a UK manufacturer of wire baskets,...
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