M&S
...2006.
.
1 EXECUTIVE SUMMARY.
The subject of this report centres on the possibility of Marks and Spencer Group to keep profit growing and its recent sign of improvement,amidst strong opposition from companies like Tesco in its core retail operations.The management intends to explore the complexities involve within , outside and internationally –of these envisaged challenges ,and requires advice on the possible strategy for the application of a change management initiative for the Marks and Spencer Group.For this reason ,since Marks and Spencer is a global company .The report discuss indepth ,literature studies in domestic and international retail operation.It explores the general management of retail expansion, strategic withdrawal,divestment,investment in non food retail areas, and complexities in the learning process of retailing formats.It is believed that a comprehensive understanding of the idea behind each critism and strategies, will help inform better judgement on the subject.
2 INTRODUCTION.
This report centres on the activities of Marks and Spencer Group within the ever changing international and domestic retail industry.It explores the activities of its competitors particularly Tesco Plc,and other major retailers.For this reason a financial comparism on both company(Tesco and Marks & Spencer) was given with insight on the international presence of both companys.Possible areas of difference was identified between the two companys operation. In understanding these differences , discussions on the wider literature and research studies was introduced on this subject.In the end ,a sustainable strategy based on internal and external analysis,using SWOT Analysis was given.And the human resource and personnel implication of the implementation process of the strategic options, from the SWOT analysis was...
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