Mountain Man Brewing Company
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OUR DECISION ............................................................................................. 7
FORECASTS AND ESTIMATES ................................................................. 8
BREAKEVEN ANALYSIS ........................................................................... 12
MARKET SUMMARY .................................................................................. 13
EXTERNAL MARKET ENVIRONMENT .................................................. 14
CUSTOMER ANALYSIS ............................................................................. 15
COMPETITOR ANALYSIS ......................................................................... 16
MARKETING INFORMATION REQUIREMENTS ................................. 18
PRODUCT ..................................................................................................... 19
PLACE ........................................................................................................... 21
PROMOTION ............................................................................................... 22
PRICE............................................................................................................ 24
SPECIAL IMPLEMENTATION PROBLEMS TO OVERCOME ............. 25
CONTROL ..................................................................................................... 26
WORKS CITED ............................................................................................ 29
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COMPANY ANALYSIS
OBJECTIVES Ensure Mountain Man‘s financial stability and market share while maintaining Mountain Man‘s positive brand image
CURRENT SITUATION Mountain Man is currently only in the heavy beer or lager market Mountain Man‘s reputation
o Viewed as a quality beer which is well entrenched and sold throughout the East...
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