Mobilink
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To be the leading mobile service provider in Pakistan, providing the best quality services for the maximum number of customers, the best working environment for our employees and top value for our shareholders
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Objectives
➢ To be No. 1 in all its mobile businesses
➢ Continue to capture more market before competitors arrive.
➢ To increase market share up to 70% this year
➢ To achieve turnover of 20% in 2005
➢ To provide customer with best value for spending and service at low cost
Introduction
Well, Pakistan is country of opportunities. It has vast potential for the growth of businesses and people. The growth in telecom sector is tremendous. Our topic deals with the cellular company named as Mobilink. We have to study about Sales Management in Mobilink. Inshallah in remaining part of the report we will discuss about which is parent sales management of Mobilink
In our report we will first briefly describe:
• Introduction of ORASCOM
• Introduction of Mobilink
• Management of Mobilink
Then we will carry on for Mobilink sales management
Report Outline
Our objective is to describe the sales management of Mobilink. Personal selling constitutes a lot in companies’ profit. But Mobilink is hardly impressed by the idea of personal selling. In cellular sector there is large scope of personal selling. Mobilink’s management declares that its sales are well managed by regional and divisional service centers and franchises and outlets as can be seen by looking at market position of Mobilink and they have strong distribution channel serving them well. In this report we briefly look at the sales managed by Mobilink though sales centers and franchises.
• Target Marketing
•...
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