Mixture Of Tea
...Composition for a cup of tea:
TEA 2gm
SUGAR 8gm
MASALA 1gm
MILK 6gm
RAW MATERIALS REQUIRED:
1. TEA -> 50Lakh*2gm
=10,000,000gm
=10,000kg(This is per month requirement)
RAW MATERIALS REQUIRED=1,00,000kg leaves (per month)
i.e.3333kg per day.
(A) PRICE: ORGAN TEA 350kg
Therefore, Rs.3500,000(Finished tea)
IF LEAVES ARE15RS/KG:
15*3333kg=49,995RS i.e. 50,000
50,000*30(days of month)=15,00,000RS
2. SUGAR -> 50Lakh* 8gm
=40,000,000gm
=40,000kg
(A) PRICE: 40,000*15RS(per kg)=6,00,000kg
BRAND NAME: INDIAN CANE SUGAR
PLCE : MUMBAI
50kg packing
3. MASALA: 50Lakhs*1gm 50Lakh*0.6gm
=50,00,000gm =5,00,000
=5000kg 3000kg
1gm -> 40 pisa
300kg -> 1,20,000RS/Month
12,00,000 RS.
4. MILK : 50Lakh*6gm
=30,000kg
(A) PRICE: 30,000*85=25,50,000(Retail)
: 30,000*70=21,00,000(whole sale)
(B) SUGAR: full cream milk powder
->Fat force
->25kg loose packing
Marketing decisions generally fall into the following four controllable categories:
• Product
• Price
• Place (distribution)
• Promotion
The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and...
View Full Essay
