Medscape
...Business
BUS401
Mary Stuart-Linthwaite
August 11, 2008
Table of Contents
Abstract …………………………………………………………………………..3
Introductory Section……………………………………………………………...4
Purpose of Study........................................................................................6
Limitations of Study……………………………………………………...6
Definition of Terms………………………………………………………7
Review of Literature……………………………………………………………...7
Discussion..............................................................................................................13
Review of Findings……………………………………………………….13
Interpretation/Analysis of Findings………………………………………18
Summary and Conclusions……………………………………………………….27
References.......................................................................................................…...30
Abstract
Medical tourism, where patients travel overseas for operations, has grown rapidly in the past decade. High costs and long waiting lists at home, new technology and skills in destination countries alongside reduced transport costs and Internet marketing have all played a role. With the best infrastructure and medical facilities, comparable with any of the western countries, accompanied with the most competitive prices, treatment can be done in India at the lowest charges. The research suggests that India represents the most potential as a medical tourism market in the world. This paper seeks to provide a first assessment of this emerging phenomenon and then will examine, using the research, whether medical tourism will be a profitable business venture for Medscape India Inc. in New Delhi, India. Medscape will form an alliance with Apollo Hospitals and will be in operation early 2009.
Medscape India Inc.
It is a truism that tourism is supposed to be about relaxation, pleasure and an increase in well being and even health....
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