Mba 502
...Assignment
Assess how changes in technology have created business opportunities for Kudler.
Kudler Fine Foods is an upscale gourmet food grocery center with just three locations. Kudler Fine Foods is committed to providing its customers with the finest selection of the very best foods and wines. Kudler Fine Foods has enjoyed successful growth by standing behind this commitment, but would now like to expand its services, and improve the efficiency of its operation (University of Phoenix, 2006). When identifying certain products care should be taken into consideration realizing that exist different levels of quality. Merchants should be chosen extremely carefully. Kudler Fine Foods has to decipher how they could use new technology to advance their business. Many factors must be considered reaching the outcome. The following are questions that Kudler Fine Foods should consider: How can new technology create business opportunities? Which strategies to use? How to incorporate new technological strategies into current business values? Recently, many competitors have restructured their organizations to foster new technology. These changes have reduced error rates, more rapidly turn-around on customer orders, established new time lines for marketing of new products, and increased overall business performance. In order to implement change the companies use personal computers, laptops, new computer software and other electronic and wireless communications devices. This requires flexible market strategies that are developed based on analysis of current internal and external forces affecting the company. "Proper analysis and implementation will provide a successful strategy resulting in a sustainable competitive advantage" (Gomez-Mejia & Balkin, 2002). A future growth opportunity could exist as Kudler Fine Foods implements newer technology to reach its...
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