Marking Plan
...Johnson. An overview of the organization as well as a description of a hormone cream that the marketing research team is considering for production is detailed along with an explanation of the importance of marketing to Johnson & Johnson’s success. A SWOTT analysis on the new product has been conducted and is included in this paper, followed by the marketing research approach the marketing team will use to develop the marketing strategy and tactics for the hormone cream.
Johnson & Johnson
James Johnson and Edward Johnson set out on a mission in 1886. That mission was to create safe and effective health care products. The Johnson brothers rented a space that was once a wallpaper factory, in New Brunswick, New Jersey where Johnson & Johnson was born. Johnson & Johnson started out with only one product (antiseptic surgical dressing) and only had 14 factory workers. James and Edwards Brother was the one that had heard Sr. Joseph Lister’s theories of germs and believed in the need to develop sterile dressings (Johnson & Johnson, 2008). This brother’s name was Robert and he joined Johnson & Johnson before the company was a year old. By 1887 the company had flourished in their products enough to publish a 32-page catalog. In 1888 Johnson & Johnson had grown to 125 employees and 35,000 square feet of factory space (Johnson & Johnson, 2008).
In 1890 Johnson & Johnson introduced some talcum powder and creams and began their baby care line. Later the same year they introduced the first aid kit. In 1892 Johnson & Johnson introduced the first pre packaged sterile rap. Using the same silk they used to make sutures they introduced dental floss in 1896. In 1900 disaster struck the city of Galveston, Texas and San Francisco. Johnson & Johnson came to their aids and sent medical supplies beginning their long tradition of disaster relief (Johnson & Johnson, 2008).
The...
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