Marketing
...owner and operator of The Family Barbershop, is the one you should learn from. Not only do you get to work for yourself in this recession-resistant growth industry, you get to revive an American tradition while serving upscale clientele with your staff of professionally-trained employees, all with the support of the latest technology, proven operating philosophy, and an experienced management team at your disposal. In a two-hour interview, Mr. Jackson was asked a series of questions pertaining to his work atmosphere, personal goals, and personal thoughts about his establishment. This report will illustrate the necessities of running an established business.
When asked, “What, in your own opinion, would make another successful in this position?” he said, “You need a lot of people skills.” He believes in order to run a barbershop; you need to be able to meet the needs of the customer. If the customer is not satisfied, you will lose their business. You must be patient. If not, the customer will not return for more service. It’s all about keeping the customer satisfied. This led him to the topic of supply and demand. Most of his profit is dependent on what the customer wants. For example, if the customers come in and want to purchase a bottle of water, you have to provide the water at their convenience. This will keep the customer satisfied and ensure their return for more business. Sometimes business gets slow. He feels the need to bring in more customers. To achieve this goal, he offers various incentives such as discounts. The discounts allow more people to come in and experience his quality and make them return. He also gets more customers because of customer referrals. This means if one customer is satisfied, he will tell others about his experience and the quality. This makes people want to go and receive the same quality.
Mr. Jackson...
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