Marketing
...must market their idea to the public in order for their venture to be a success. In the homebuilding industry ever aspect of the marketing process is used. Upon taking a closer at some courses I took, I became aware how much marketing affected my job in the homebuilding process. The classes "Fundamentals of Selling", "Principles of Management", "Business Law", "Visual Merchandising", and "Advertising" each hold a unique tie to how things are run in the homebuilding line of business.
The main objective of the class "Selling Today" was to emphasize different selling strategies and techniques. This class taught me that you have to really know and trust your product before you can sell the product.
In my line of work the selling process is the most important part of the business. The sales agent is our customer's main point of contact. They must communicate with the customer and interpret for them what we in the background are trying to present to them. My process in the background is to provide them with options that make their home feel like a home and not just a place to lay their heads each night. I create standard features for our homes including standard appliances, all floor colors, cabinetry type and color, countertop type and color and so forth. Once I have established what the standards will be I then open up and establish all the upgrades that will be provided included wall coverings, new landscaping options and so forth. My process is given boundaries by costs, so my job is to create ideas within our budget that also appeal to each customer and make them feel as if they have all the choices in the world. We do not want a customer to feel as if they are limited in what they can choose. It is my responsibility to make sure this does not happen.
The class "Supervisory Management" is a class I think everyone should be required to take, even if they do...
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