Marketing In Vietnamese Banks
...1 Introduction...........................................................................................................2
2 Introduction about BIDV.....................................................................................2
2.1 Overall Vietnam banking market.....................................................................2
2.2 Introduction about BIDV.................................................................................3
2.3 The marketing activities of BIDV....................................................................4
3 PEST analysis........................................................................................................5
3.1. Political-legal environment..............................................................................5
3.2. Economic environment....................................................................................5
3.3 Socialcultural environment..............................................................................6
3.4. Technological environment.............................................................................7
4 Marketing challenges of BIDV............................................................................7
4.1 How to improve and develop new products....................................................7
4.1.1 How to improve and develop new credit products.....................................7
4.1.2 How to improve and innovate banking services........................................8
4.2 How to increase financial capacity ..................................................................8
4.2.1 How to increase it in line with international standard..............................8
4.2.2 How to increase it in line with the development of BIDV..........................9
5 Marketing strategies of...
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