Marketing Strategy
...Kumar 2007-2009
Introduction - First to enter in Indian market. - Founded by Galvin Brothers. - Name was adopted in 1947 - Deals in Laptops, Cordless phones, Camera, Semi-Conductors, Wireless communication,
Marketing Strategy • Captured mass market. • Launched a phone costing Rs.1600. • Launched MOTOFLIP costing under Rs.4000. • Widen their product portfolio. • Collaborated with cellular service provider. • Enhanced their distribution network. • Youth- Target Audience
Promotional Strategy • Used 360 degree marketing. • “Guess the Motostar”. • Funded NGOs in Bangalore • Spend online 20% more than any other brand. • Developed consumer engagement initiative
Positioning • No belief in the brand. • No support from retailers and consumers. • Narrow product portfolio. • Poor brand awareness. • Market share
Repositioning • Wide product portfolio. • Enhance its distribution network. • Targeted on youth. • 360 degree marketing. • Market share
SWOT Analysis
STRENGTH • Globally number one. • World wide operation. • Wide portfolio. • Distribution • Oomph value!
WEAKNESS • Not treated as User Friendly. • Poor Performance. • Less Penetration. • Less Resale Value.
OPPURTUNITY • Benefit of brand to wide its product line. • Market of India and China. • Risk Involvement. • Can enhance its sale in CDMA category.
THREATS • Nokia and other competitors. • Can be thrown out for poor performance. • Perception of Indian Consumers.
CONCLUSION • MOTOROLA- No. 2 player. • Penetration and Brand Awareness • Long term survival. • Promotional Activities.
Mobile Marketing - Presentation Transcript
THE NEXT ITERATION Leveraging the power of Mobile Marketing for brands Mobile Monday, Mumbai 9th April 2007
About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs. Source: GSM World
“Worldwide over 350 billion text...
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