Marketing Strategy For Motorola
...the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market.
Table of Contents
Abstract 1
Table of Contents 2
1. Introduction 3
1.1 Global phone market 3
1.2 Emerging Market China and India 4
2. Company Background 5
3. Situation Analysis 5
3.1 Market Demand 5
3.2 Customer Analysis 6
3.3 Competitive Analysis 6
3.4 Competitive Position 6
3.5 Performance Matrix 6
4. Applying Porters Five Forces 7
5. SWOT Analysis 8
6. Critical Success Factors 8
7. Marketing Problem 9
8. Strategic Marketing Framework 9
8.1 Offensive Strategy 9
8.2 Improve Differentiation Advantage 10
9. Marketing Mix of Motorola 12
10. Conclusion 14
11. References 15-16
1. Introduction:
1.1 Global Mobile Phone Market:
International Mobile phone market is being growing at a tremendous rate. According to IDC , vendors shipped 256.4 million mobile phones, a YTY increase of 10.0% for Q1 2007. However, the shipments were 13.8% lower than the record shipments in Q4 2006; the decline was expected owing to the seasonality of the market. Q1 2007 marks the first quarter of slower growth in the mobile phone market, a significant change from the growth exhibited each quarter during all of 2006. YTY growth during each of those quarters topped 20%, significantly higher than the 10.0% growth posted at the start of 2007. (IT Facts n.d.) Penetration rates for the U.S. cell phone market are greater than 75%, and in Western Europe, Japan and Hong Kong penetration has already exceeded 100 % (multiple cell phones per subscriber). Although there is still...
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